SwimClub Brand Identity Designed by Center
January 22, 2026 Spotlight2026Consumer & RetailIdentityUSUSCenter approached the identity by drawing from both scientific and athletic references. Visual cues inspired by DNA sequencing and Olympic pool tiling form the foundation of the system, connecting ideas of biology, performance, and care. Through controlled typography, measured color use, and thoughtful motion, the design avoids clinical coldness while maintaining credibility; reframing a sensitive subject with clarity, balance, and human warmth.