Sun Day Global Climate Campaign Visual Identity Designed by Collins
January 26, 2026Focus2026Social & PolicyIdentityUS US
Collins designs a visual identity for Sun Day that draws from protest culture and is intended to be activated by its participants.
The visual system Collins developed, draws directly from the language of protest: bold typographic structures, tactile surfaces, and adaptable formats designed to exist in public space. Rather than presenting a fixed identity, the system is built to be activated—printed, worn, rewritten, and redistributed by participants themselves.
The typographic framework was developed collaboratively with Commercial Type and designed as an open structure. Its forms invite intervention, allowing individuals to fill in, redraw, and remix elements, turning typography into a shared visual resource. This approach shifts authorship away from a singular designer and toward collective expression.
Across posters, garments, signage, and digital applications, Sun Day positions graphic design as infrastructure—supporting visibility, alignment, and scale without prescribing a single voice. The project demonstrates how design can operate as a catalyst for collective action, grounded in clarity, openness, and participation.