Mixt Visual Identity Designed by Atelier AAAAA
February 11, 2026Focus 2026Arts & CulturePerforming ArtsType Design Identity Type DesignTypographyEditorialFranceA particle-driven visual system where culture takes shape through accumulation, variation, and movement.
Mixt is a newly established cultural facility in Nantes, conceived as both an indoor and outdoor venue dedicated to the performing arts. Comprising performance halls, studios, a large garden, and covered courtyards, the project extends beyond a single site, operating across the wider Loire-Atlantique region. From the outset, Mixt was imagined not only as a place, but as an evolving cultural ecosystem—one capable of accommodating movement, diversity, and constant reconfiguration.
Atelier AAAAA approached the identity as a system operating from micro to macro scale. Drawing on the logic of particles as a fundamental unit of life, the identity is constructed from modular graphic elements that can aggregate, disperse, and recombine across applications. Central to the system is Pollen, a versatile and expressive typeface family designed specifically for the project by Anne-Dauphine Borione. Built from different particle structures, the typeface reinforces the identity’s modular logic while enabling variation in tone, density, and rhythm across contexts.
Designed to allow variation without losing coherence, the identity adapts across programs, formats, and locations—reflecting Mixt’s role as a flexible cultural platform. Grounded in the logic of particles and systems, the visual language mirrors the venue’s ambition: a living framework designed to support multiplicity, movement, and continuous cultural exchange.