Grand Palais Visual Identity Designed by Base Design

February 06, 2026Spotlight 2026 Arts & Culture Identity Belgium Belgium

Built for the 1900 Universal Exhibition, the Grand Palais is one of Paris’s most iconic cultural landmarks. Reopening in 2025 after a four-year renovation, the institution returns structurally renewed and programmatically expanded, reclaiming its nave as a flexible stage for exhibitions, fairs, performances, and fashion. The reopening season brings together a wide spectrum of cultural moments, positioning the Grand Palais once again as a central platform for contemporary culture in Paris.

Base Design approached the new visual identity by embracing the idea of “grand” as both scale and ambition. Bringing the words Grand and Palais together, the logo echoes the architecture of the façade while oversized typography and elastic layouts allow content to extend beyond fixed frames. The system flexes across digital, social, and print, using contrast and variation to support an eclectic cultural agenda. Rather than referencing history through ornament, the identity projects forward—using scale, adaptability, and typographic confidence to signal renewal.

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