Drink Larry Identity and Packaging Designed by Perspectiva Studio
January 21, 2026Spotlight2026Food & BeverageIdentityPackaging MexicoPerspectiva approaches the identity and packaging by rejecting these dominant conventions. The studio builds a visual system rooted in organic forms, bold color, and a graphic rhythm that feels intuitive and human rather than instructional or clinical.
By avoiding literal references, the identity relies on mood, texture, and composition to communicate meaning. This restraint creates space for interpretation, positioning the brand with confidence rather than explanation. In a category frequently shaped by sameness, the work stands apart through clarity, nuance, and visual personality.