Café Ephemera Brand Identity Designed by Studio Okgo

Located on the first floor of LCDC Seoul, Café Ephemera was rebranded by Studio Okgo through the expansion of its narrative universe into a cohesive visual identity. The project draws from the story of Coffee Boy and the Three Rabbit Knights, transforming this narrative framework into a graphic system that extends across the café’s branding and spatial environment.

Grounded in the café’s philosophy of delivering fleeting emotions through a cup of coffee, the identity translates storytelling into a structured visual language. Illustration styles, modular graphic elements, and a carefully developed color system form the foundation of the brand’s expressive toolkit. These components are applied across packaging, coffee bean tags, signage, and spatial details, ensuring that the narrative extends consistently across every customer touchpoint.

Through this world-building approach, Café Ephemera moves beyond the conventions of a typical coffee space. The identity constructs a symbolic environment where quiet, ephemeral moments linger; reinforcing the café’s intention to create a place where subtle emotional experiences can unfold through everyday rituals.

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