Brand.ai Identity Design by Mouthwash Studio

January 01, 2026 Spotlight 2026 Business & Technology Identity US UK

Brand.ai is a platform built to help organizations manage brand systems as operational frameworks—supporting creation, governance, and evolution beyond traditional brand guidelines. Designed for teams working across complex digital environments, the product positions brand as something that can adapt over time without losing coherence.

Mouthwash Studio approached the identity by translating this concept into a generative visual system. Rather than designing a single static logo, they developed a custom tool capable of producing responsive variations of the core mark. This approach allows the identity to flex across contexts while maintaining a unified structure.

Motion and interaction play a central role throughout the system, reinforcing the idea of brand as active infrastructure. From symbol behavior to digital touchpoints, the visual language reflects Brand.ai’s function as a platform built for continuous evolution rather than fixed expression.

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