Apollo Brand Identity Designed by Ensemble

January 18, 2026Spotlight 2026 Business & Technology Identity UK UK

Apollo is an AI-powered sales platform built to help businesses find leads, automate outreach, manage deals, and enhance data within one system. With a database of more than 210 million contacts and 35 million companies, it empowers organizations to maximize their market potential with precision.

As the platform entered a new phase of maturity, its brand shifted from a tool-focused narrative to a solution-driven story — placing outcomes and growth at the center. This transformation called for a redefined identity and strategic repositioning.

The new design system designed by Ensemble draws on Apollo’s mythological role as an all-seeing presence. The logomark, inspired by the four strings of Apollo, evolves from the original “A” symbol. Gradients, illustration, typography, and imagery converge in a motion-first framework termed beams, creating a flexible, future-facing identity.

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